QOURLEX AI

Free tool

Missed Call Calculator

See how many jobs and how much revenue unanswered calls could be costing your plumbing, HVAC, electrical or roofing business. Pick your trade, then set your weekly calls and average job value.

40 calls a week

5 to 300

$336 per job

$100 to $10,000

Or reset to the national average:

HomeAdvisor national average. Most jobs run $180 to $494. HomeAdvisor, cost to hire a plumber

Work going to competitors every month

$4,780

That’s about $57,360 a year.

  • Calls a month 173
  • Never reach a person 83
  • Jobs that would have booked 14

Of every 100 calls, 48 never reach a live person. We apply the same qualification and booking rates (38% and 45%) to those unanswered calls as Invoca measured on answered ones, on the assumption they would have converted the same way. It’s an estimate of what you’re likely losing, not a forecast.

Job values: HomeAdvisor cost guides (Repair an AC Unit, Hire a Plumber, Hire an Electrician, Repair a Roof). Call outcomes: Invoca 2026 Home Services Lead Conversion Benchmarks, based on 70M+ tracked calls.

21% of consumers say that when a business doesn’t answer, they immediately call another one. CallRail, survey of 1,000 US consumers (Sep 2025)

How it works

The math behind the number

The calculator applies three rates from Invoca’s 2026 Home Services Lead Conversion Benchmarks, drawn from more than 70 million tracked calls across 10 industries.

  1. Step 1

    48%

    of your calls never reach a live person.

  2. Step 2

    38%

    of those missed calls would have been real leads, the rate Invoca measured on answered calls.

  3. Step 3

    45%

    of those leads would have booked the job on the call.

Monthly calls are your weekly calls × 52 ÷ 12. Of every 100 calls, 48 never reach a live person. We apply the same qualification and booking rates to those unanswered calls as Invoca measured on answered ones, on the assumption they would have converted the same way. It’s an estimate of what you’re likely losing, not a forecast. Source: Invoca, 2026 Home Services Lead Conversion Benchmarks.

Job values

Average job values by trade

Every job value is a HomeAdvisor per-job national average, so the method is the same for all four trades. AC replacement is Angi’s 2026 national average.

FAQ

Common Questions

It takes the number of calls you get in a week and your average job value, then applies call outcomes from Invoca’s 2026 Home Services Lead Conversion Benchmarks, based on more than 70 million tracked calls. 48% of calls never reach a live person. Invoca measured that 38% of answered calls are leads and 45% of those leads book on the call, and the calculator applies the same two rates to your unanswered calls.

No. It is an estimate built on industry averages, and it assumes missed calls would book at the same rate as answered ones. Your real figure depends on your market, your prices and how quickly you call people back.

They are HomeAdvisor per-job national averages (Repair an AC Unit, Hire a Plumber, Hire an Electrician, Repair a Roof), plus Angi’s 2026 average for AC replacement. Each one links to its source. You can also drag the slider to your own average job value.

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